Win-Win Banking Relationships

Having a positive working relationship with your banking institution is critical in a turbulent economy. Having a good understanding of your banks lending policy is a given but there are additional factors that come into play when a loan is necessary. Factors that can make this process a Win-Win situation are:

  • Honesty is at the top of the list. Fundamental to any lending relationship is trust. Whether lending hedge clippers to a neighbor or money to a customer, the lender needs to trust that the borrower will return the property / money in good order.
  • If honesty is # 1, “no surprises” is a close second. Money was lent based on a set of circumstances. If these facts change, the lender needs to be kept informed in advance if possible. Consider the neighbor who says; “your hedge clippers? I can’t get it to you this weekend; my brother-in-law in Ohio has it. I am sure he will bring it along when he comes back to visit.”
  • Good Surprises will not always be viewed as positive. “If management can miss what was happening by that much, could they also miss it in the other direction?”
  • Keep in mind that every lender reports to someone who is generally less informed about your company. Even the bank President reports to a Board and to the Regulators.Keeping them informed protects them within their organization.
  • Have a plan and do what you say. Being consistently overly optimistic will eventually compromise the trust relationship.
  • Pay attention to the covenants in the loan agreement. Making payments on time is only part of what was agreed to. These covenants are in place to help the bank maintain its fiduciary responsibility to their depositors. Think how you would feel if your mother was the widow mentioned above.
  • Be realistic on how you view rates. Think about how you respond to your low margin customers. Do you want your lender thinking about you in this way? Remember, a quarter point on a $250,000 loan costs an extra $625 per year. Compare that to the cost of being viewed as an unprofitable account.
  • View the relationship as long-term. Consider the banks other services (home mortgages, investments, cash management, etc) if they can add value. If you are satisfied with your bank, refer them to others. In other words, increase your value to your bank.
  • If the bank invites you to a social event. Go! Getting to know each other in a relaxed environment can often lead to better understanding. Reciprocate when possible.
  • If you get in a tough cash bind, make sure you pay your payroll taxes. Without getting into a legal discussion, unpaid withholding taxes can jeopardize the lenders secured position. This is never a good thing.

These are good points for us as banking customers to keep in mind as we managed our relationship with our respective banks. Bankers can also foster better bank / customer relationships that we should look for (and expect) in determining if a banking relationship should begin or continue.

  • Listen!
  • Be consistent. If things are changing on your end of the relationship, remember the “no surprise rule”.
  • Know your customer. Understand their business. Be aware of the challenges and opportunities. Serve as a resource. Introduce the company to successful new ideas or services. You see a broad cross section of the marketplace that your customer may not be aware of.
  • Most banks today have a catchy slogan. “They are all good”. Live your slogan.
  • Take the mystery out of your lending process.
  • Recommend your other services only when they can add real value. If the value isn’t clear, remember the “trust relationship”.
  • About rates, be fair. You deserve to make a profit, but again remember the trust relationship.
  • Introduce the customer to your back up person. It’s never positive if that introduction happens in a transition meeting.
  • Keep the client’s interest in mind on the depository side of the relationship not just the borrowing side.
  • “No, but have you considered…” is often a better answer.

A banking relationship is an important and invaluable asset which both sides need to invest time and energy to manage well. Don’t just invest in it when you need it!

Click here for the complete article from Lauber & Company.

Leave a Reply