It is the belief of every business owner or leader to operate their business so that it is invincible to business threat conditions. However, it is easier to believe or wish this than to execute it as a strategy.
I compare the objective of this belief to the Iron Dome missile defense system that Israel turned from idea to reality and then deployed it in 2011. This system is capable of engaging incoming short-range rockets and artillery shells targeting population areas. Although not 100% effective it has proven to intercept as many as 90% of the rockets launched.
What if you could intercept and successfully eliminate incoming threats to your business 90% of the time. You may believe you already have a business model capable of that performance but I suspect that unless you are the market leader you are less than 90% successful.
Here are at least 6 steps that you can take to “Iron Dome” your business.
Summary
These are just 6 steps that you can take to “Iron Dome” your business. Are there more? Certainly! These six measures are comprehensive in their impact on the business. Making constructive progress in completing these six will introduce you to other measures and actions that will further prepare your business to deal with business threats.
The Israel Iron Dome system is not 100% effective. Your effective implementation of the measures above will not give you 100% protection from business threats. You will, however, be able to minimize their impact on the business and to also be able to discriminate threats from those that are dangerous from those that may not cause harm at all and fall safely into unoccupied ground.
Be aggressive and build your Iron Dome; develop your organization to effectively deal with business threats and prosper for the long-term..
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