Communicating Strategy with the Balanced Scorecard


  1. Important Role of the Balanced Scorecard
    1. Useful as a tool to communicate strategy of the company and for the employees to understand critical objectives.
    2. Gives a certain clarity to the strategy that did not exist before.
  2. Communicating strategy to employees
    1. CEO dropping by employees desk, put the strategy map in fron of the employee and asked them three questions
    2. Do you know what this is?
    3. Can you explain the company’s strategy to me?
    4. Can you explain how what you were just doing relates to the company strategy?
  3. Responsibility for employee knowing was their immediate supervisor.
  4. True power of strategy map.
    1. Communicate strategic objectives to employees and the alinement of their day-to-day activities.


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