New Product Introduction (NPI): What is your target?

Businesses commit high-valued resources (people, cash and windows of opportunity) to develop and introduce new products to market. Unfortunately, in many cases, product development is well along before attention is applied to whether the NPI process is appropriate for the product and the targeted market. This is particularly true of products where the product definition […]

Know Your Customer

Too often, as business owners, we believe we know our customers, but too often knowledge of the customer is the result of “crisis” contact when something unexpected occurred or when you wanted something – like an order. Consequently our impressions of the customer’s “need” can be blurred due to the immediacy of the moment and not […]