As business owners, leaders and professionals we are constantly instructed to differentiate our products and services. Despite the best efforts of many they become "me to" businesses adopting what the market leaders are doing without establishing what unique value they offer customers or incorporating the necessary activities to truly operate a unique business like the market leaders.
Companies and professionals who have developed a unique market position have done this in a methodical manner over time and not by accident. The following six principles are characteristics of businesses and professionals who have successfully differentiated themselves a unique businesses in the marketplace.
Whether you are trying to be a low-cost provider (Costco, IKEA), product or innovation leader (Microsoft, Apple, Cisco) or a service leader (Nordstrom, Lexus, Walt Disney) your success in being unique will be directly tied to
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What is your group communication style? Is it effective? This article emphasizes the effectiveness of using story telling techniques to engage with your audience in a way that will result in people remembering what you shared with them.
The article lists five story telling methods that can be very effective.
- Sear Your Story in Their Minds with a Surprise at the End
- Leaders Boost Worker Initiative, Performance and Morale With Stories
- Tell it So They Want to Re-tell it
- Use the C.A.R. (Context, Action, Result) That Can Drive Your Story Farther
- Vivid Characterizations are Key to Attracting Opportunities in Work and in Life
Story telling is not something we all come by naturally. Many who seem to be naturals have used professionals to develop and perfect their story and story delivery techniques.
Click here to read the complete article.
Note: Ask yourself the following questions.
- Do you use a story format as a way to communicate information?
- Do you do this extemporaneously or use prepared material?
- How do you measure your effectiveness?
If you are unsure about your 'story telling' ability contact Mike to learn about the Executive Coaching services available from Brice Consulting for you and your organization.
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