Carpe Diem, translated as “seize the day”, is from a Carpe Diem poem published in 23BC by the Latin poet Horace. The meaning of this phrase is to not trust the future (or tomorrow,) but to do all one can today to make one’s future better. In a business context, it is to maximize your current opportunities that are presented to you today to make your business extraordinary.
I have witnessed this phrase used to justify risky business behavior, to promote one’s self-importance, or to intimidate those that take a more cautious and methodical approach to managing business conditions. In these cases, it seems, there is more focus on the pleasure of the moment without concern for the future. That is, some leaders will put aside all differences, fears, and worries and just go for it.
Carpe diem has been best utilized to develop an organization culture that prepares itself to proactively “seize the day” each day intentionally through . . .
by Hester Lacey, Contributor Forbes.com
Judy Naaké, one of the UK’s top saleswomen, built the St Tropez self-tan market in Britain from zero in 1995 to a business worth £70 million in little over a decade, before selling it to venture capitalists. Naaké first sold St Tropez out of the boot of her car - but after talking to her for five minutes, you realize she could probably sell anything, from anywhere, to anyone.
Measure your sales behavior against Judy's seven hints:
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- You can't do business with people you don’t know.
- Live and breathe your product.
- Don't underestimate the power of meeting face to face.
- Be available.
- Talent and graft (hard work) count as much as certificates.
- Sell yourself as well as your product.
Note: Ask yourself the following questions.
- Do you know who you want to do business with?
- Do you manage your time effectively so that you are available to your clients?
- Do you sell yourself well?
If you are looking for guidance to on developing a productive sales behavior contact Mike to learn about the Executive Coaching services available from Brice Consulting for you and your organization.
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Personal Productivity: The best way to make sure your day has a solid start is to have a great ending to the day before. If you finish your day stressed and worried with lots of loose ends, it will impact your time at home as well as your sleep. String a few of these unhappy endings together and you'll watch your productivity plummet like a rock.
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Successful Behavior: As a young ambitious TV producer, I once sat on the advisory board of an international television festival. Arriving late for a meeting one evening, the colleague I sat next to commented, "Yes you must be very busy." I was producing a massive internationally co-produced series. But he ran a national network. His comment was a subtle but unmistakable put-down I've never forgotten. High-achievers are punctual.
Why do success and punctuality go together?