Marketing: Innovative marketing strategies have propelled many of the largest brands in the world to their current heights. That said, it's difficult for small and medium businesses to dedicate precious resources to marketing - especially with the "if it ain't broke, don't fix it" mentality.
Get Out of the Dark Ages of Cold Calling and Business Cards. Modernize Your Marketing Now.
Effective Communication: Businesses may want to listen a little more carefully the next time shoppers give them feedback. New research has found that a majority of shoppers feel that their feedback is falling on deaf ears, and as a result, many shoppers say their loyalty to certain brands is being negatively affected.
3 Things You Need To Know To Help Your Company Adapt To Change
Leadership: The success of Apple is often attributed to Steve Jobs, and clearly he deserves much credit. But it was another CEO, John Sculley, who took Apple from a million dollars to a billion in revenue.
4 Top Lessons In Leadership From John Sculley
Millennials: Like most Millennials, I bristle at command and control. My generation expects a more personal interaction with management. We want to confide in them our goals - whether we want to be promoted, transfer departments, enroll in graduate school, or leave to backpack Europe.
How To Let Go And Become The Manager Millennials Want
Inspiration: Imagine the frustrating process of getting kids out the door to school on time. It's a battle when they're moving too slow or simply not moving. What typically happens with parents is the volume goes up, there's an escalated amount of energy, but mainly there is a lot of demanding and not a lot of inspiring to get children to move out the door quickly.
Is Inspiring Others Worth The Effort?
Culture: A new study finds that executives overwhelmingly believe culture is vital to how their business performs, but few are fully satisfied with the current state of their company culture.
Why Your Company's Culture Is Crucial to Its Value
Customers: Businesses work incredibly hard to win a customer. Then they focus their attention on serving their customer. They do everything they can to win their customer’s loyalty. Then, once they have it, a few simple mistakes destroys that loyalty.
Is Customer Loyalty Actually Bad for Business?
Website: Nowadays, when you build or redesign a website for your business, be it a startup or a large corporation, you seldom have in mind just the presentation part of it. Websites nowadays are more and more directed towards conversion - getting users to accomplish your website’s purpose: sales, lead generation, event attendance and much more.
5 key aspects for optimizing your website