Successful companies enjoy long-term success not just because they have a competitive price, a desirable product, or dominant market share but because they have intentionally developed and fostered a winning culture.
Every company has a culture: some chaotic, many are political, others dysfunctional or confused. Those that are successful have winning cultures. If you want to compete successfully, the culture you develop in your business will impact your success, profitability and ability to perpetuate the business.
Sounds good but do you need a business culture to be successful? What is a successful culture? How do I develop one?
What is a successful culture?
Every organization has a “culture” so it is not something you can avoid. Culture is primarily the product of those leading the organization and, secondarily, those hired into the organization. Culture is the combination of the values, principles and practices of the organization and how . . .
by Martin Zwilling, Contributor Forbes.com
Martin Zwilling offers 10 principles for busienss leaders of startups (or exisitng businesses) interested in developing a culture like Apple. Martin references work by Author Jim Stengel that chronicles a ten-year study of the world's fity best businesses, including Apple, who centered their businesses on a culture of improving people's lives had a growth rate triple that of competitors in their categories.
Here are the ten culture building principles.
Read the full article for more information on how this information may apply to your organization.
- Communicate your dream and operationalize it.
- Be clear about what you stand for, inside and outside your company.
- Design your organization for what it needs to win.
- Get your team right and do it quickly.
- Champion innovation of all kinds.
- Set your standards very high.
- Train all the time.
- Do a few symbolic things to create excitement about what is important.
- Think like a winner, act like a winner.
- Live your desired legacy.
Click here to read the complete article.
Note: Ask yourself the following questions.
- Do you have a culture development strategy?
- Do you measure the compliance of your organization to your culture goals?
- Do you prioritize your business culture as an critical business straategy?
If you are looking for guidance on developing a culture development plan contact Mike to learn about the Executive Coaching services available from Brice Consulting for you and your organization.
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